Owning and handling dental practice have never been easy. With so much competition, it’s tough to get your service known to people. Let alone at this time of the pandemic. But with the help of these marketing tips, you can boost your business visibility and get ahead.
1. Use Search Engine Optimization (SEO)
SEO refers to the process of optimizing your content to increase your visibility on search engines for relevant keywords. When people search for affordable dental services nearby, they would rather turn to Google than inquire from one dental clinic to another. By optimizing the content on your website, people can easily find you. How to get started?
Do some keyword research and optimize your blog and content for the said keywords. This will increase the chances of your website to hit the first page of Google.
Next, improve your meta title and headline. A meta title is one that appears on the search engine snippet, while the headline is the title that shows when the user opens your page. Remember that your content must match your meta title and headline. Otherwise, the search engine will tag it as spammy linking, and you are at risk of losing your ranking.
Through Google Analytics, you can determine the number of visitors, views, and even the duration of their stay. It’s a free tool provided by Google that allows business owners to analyze their audience activities. Do not forget to post regularly, as that’s one factor of search crawlers in terms of page ranking.
2. Organize Your Google My Business Profile
Google My Business profile serves as a business portfolio. It contains business descriptions, services, and other types of valuable information that are important to potential customers.
Just like Google Analytics, this tool is free and easy to use. Google provides it to help users manage their presence online. All you have to do is to log on to business.google.com. Fill out the requested information, including business credential description, offers and services, and care philosophy.
Include as many relevant photos as possible because visuals attract customers more. Lastly, don’t forget to link your Google My Business account to your website where the customers can be redirected for further inquiries.
3. Build Your Yelp Account
Yelp is similar to Google My Business, but it is intended for iOS users. It appears on the Apple Map. Yelp is also often the first result when someone searches for products and services, so you may want to establish a good Yelp profile.
Just like Google My Business, you only need to fill out the information. Log on to it at biz.yelp.com, and describe the business and services your offer as clearly as possible. Again, do not forget to link your website.
4. Ask for Reviews
Afraid of getting more negative reviews than you can handle? Don’t be. It is a great way to increase your dental practice visibility online. Many businesses skyrocketed their ranking and exposure after posting customer reviews.
The truth is that it is one major factor search engines use for ranking a website. The more feedback, the higher the chances of appearing on the first page of the search engines.
Just think of a quick and easy way on how you can get customer reviews. You can create a page on your website dedicated to feedback alone. Or print out a small survey questionnaire that your customers can slip right into a box after having a dental service.
5. Have a Strong Social Media Presence
It’s no secret that social media is one of the most powerful platforms for increasing your business visibility. The most recent research summary shows that 4.57 people worldwide are on social media. Remember to need to promote your business on multiple social media platforms. Create Facebook, Twitter, and Instagram accounts.
Users may not directly search for your social media account; however, if your page is optimized, it will appear on search engines when someone searches for a related keyword.
6. Use Backlinks
A backlink is an SEO technique where one uses an external and internal link within a blog post or an article. When you have a backlink to another page, the author or owner of the page may also provide a backlink to your site, thus increasing your exposure on the Internet. That’s why it’s one great way to build a network and establish your business’ credibility online. Just find credible sources that you can link to.
Increasing your business visibility may take a matter of time, but just continue to do the best practices. And soon, it will pay off.