If you run a dental surgery or practice in 2023, you may know that it is important to have a strong marketing strategy in place. Without a marketing plan, your practice may not get the attention it deserves, and you may miss out on potential customers, as well as lose money and fail to expand your surgery. Obviously, that is not good!
Here are five effective marketing strategies for dental surgeries that you should consider.
Social media marketing
Popular social media platforms such as Facebook, Instagram, and Twitter are great tools for promoting your dental practice. You can create engaging posts, use hashtags to get discovered by potential customers, and even run paid campaigns to reach a larger audience. Be sure to create a social media calendar and post regularly to keep your audience engaged. Of course, if you are running a dental surgery, this part of the dental marketing strategy can be overseen by a marketing team because, frankly, overseeing a social media account is pretty time-consuming.
Search engine optimisation (SEO)
SEO is, in simple terms, when a website is designed to rank higher in search engines like Google, Bing, and Yahoo. By optimising your website’s content and structure, you can improve your visibility in search results and attract more traffic to your website. Be sure to use relevant keywords and meta tags, and create content that is valuable and informative for your potential customers.
Do not forget to list your dental practice on local directories like Google My Business, Yelp, and Yellow Pages. These directories can help you get discovered by potential customers in your local area and improve your local SEO rankings. Be sure to keep your listings up-to-date with accurate information and respond to customer reviews.
Referral programs from dental surgery are a fantastic way to encourage your current dental patients to refer their friends and family to your dental practice. You can offer incentives like discounts, free services, or gift cards to encourage referrals. Be sure to promote your referral program on your website and social media, as this can help you to increase your marketing and get more people into your surgery.
Email marketing is a great way to keep in touch with your current and potential customers. You can send newsletters, promotions, and special offers to your email list to keep them engaged and informed about your dental practice. Be sure to segment your email list and personalise your messages to improve engagement and conversions.
Even better than this is how current AI technology can help with this. It is now possible for AI to monitor when someone from a mailing list is on the dental website, and it can then compose a targeted email about what it is that they are looking at. So, if you had a website visitor who was looking up dental implants on your surgery page, AI could then send them an email about it, encouraging them to contact your surgery about that service.